Creative Consultant.
Magic Believer. Maker & Designer. Creative Problem Solver. Good listener. Artist & Weirdo.
Magic & Craft is the creative practice of Mark Romney. We work with you on your biggest creative challenges, whether you need branding, art direction, web design, or graphic design, we deliver strategic solutions tailored just for you.
Our Belief
From household names to family businesses and future tech heroes, we help you to make a lasting impact on your customers and the world. We don’t have a crystal ball but we look beyond your current position to envision and shape your brand's full potential.
We approach every client & their challenges with curiosity.
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Our process leads us to listen well, help you grow, and to make thoughtful, intentional designs choices.
01
Research & Strategy
Every project starts with a conversation. We dig deep to make sure we understand what matters to your organization and brand. What your market landscape looks like. Who are your customers, and who are your competitors.
We then make sure your organization and ours are aligned on the goals and strategy for your success.
02
Craft & Design
This is where many say the magic is. With our insights and strategy in hand, we let our imaginations run wild. We take out our pencils and paper before we transform anything into pixels. We are searching for revelations and connections that connect your story to your customers.
We want to explore every solution we can uncover. Only then do we begin to narrow our options to develop. We take the very best solutions, and with your feedback, we meticulously craft your final assets with care and precision.
03
Deploy & Observe
With the right strategy and a little bit of magic, we help you tell the world about what makes your brand unique and inspires your audience. Before we get your project in front of your customers, whether it’s a new brand, new packaging, a website, or a global campaign, we develop a launch plan to make the most impact.
This step is the start of a new chapter as we observe, learn, and report. We watch & listen to discover what is working & what isn’t. We take those learnings into the next deliverable, product launch, or campaign so we can continually be of service helping you to achieve your goals.
Let’s Work Together!
Do you have a great idea? Do you believe in magic? Let’s make something.