Life is built on The Little Things
After a change in leadership at the start of 2021, LifeVantage requested help to refocus the company and their global sales force on the keystone product Protandim while also inspiring the team to work on everyday habits that lead to success. Working with the internal team at LifeVantage we developed a campaign that launched at the LifeVantage 2021 Global Convention in Salt Lake City, Utah.
Client
LifeVantage
Disciplines
Strategy, Creative Direction, Design
Project Partners
LifeVantage//Camille Nugent - Art Direction
LifeVantage//Natalie Psuik - Design
LifeVantage//Chase Kemp - Design
LifeVantage//Camille Fletcher - Copy
LifeVantage//Jesse Allen - Marketing
Marsh Studio//Andy Marsh - Product Photography
We started with crafting a statement to guide us as we developed the various needs of the campaign.
People say don’t dwell over little things
We disagree.
It’s not the bold, grand gestures that determine success. It’s the daily actions. The small, decisive acts and habits. The drop-by-drop little things that transform a whole landscape.
We believe that when you don’t settle for what you’re given, you see a world of improvements you can make. That every day, you have an opportunity. You can do something. You can be better. One action at a time. A phone call, a compliment, a favor you do for others—and yourself.
It’s how we live our lives and build our careers. We begin with small.
START SMALL. DREAM BIG.
Working with the team, we developed mood boards and a shot list to direct the product photography. Andy Marsh was amazing to work with and brought our ideas to life.
With the photo assets in hand we were ale to develop more campaign expressions. From digital components like a campaign landing page, to printed pieces including a guided gratitude journal. The assets the team developed connected with the independent sales force and helped them re-focus on LifeVantage’s keystone product, Protandim.