Osprey Brand Video

While developing a video about the new Osprey suspension technology “Anti-Gravity” for the REI Spring 2015 Campaign, I researched the Osprey brand history and became fascinated with their founder Mike Pfotenhauer. As we were discussing the viability of a format change to the Osprey brand page, the content ownership team granted this project a small budget to create a brand video with the amazing REI films team.

I developed the concept, art direction, and worked directly with the REI films team in editing the piece.


Client
REI

Disciplines
Concept, Creative Direction

Project Partners
REI Films//Paul Lebel - Director
REI Films//Jonathan Houser - Cinematographer, Editor


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