Brooks Inspiring Coaches Program

After a few years of this program not getting as much love as I thought it should, I worked with with an amazing team including sports marketing manager Steve Dekoker, designer/photographer Matt Larson, and Videographer Paul Lebel to develop a new content strategy and an update to the existing event to celebrate and honor the selected Coaches.

We started with 2 Inspiring track coaches in spring of 2017 and then continued with another 2 Inspiring cross country coaches in the fall of 2018. It has been awesome to see the recognition of the program as it follows our plan and especially the celebration of these inspiring people and their stories.