Brooks Brand Beliefs Book
Working intimately with CEO Jim Weber, the team was able to create the Brooks brand beliefs book. Crafted to be a tool and guide, the book was a point of reference and inspiration for all Brooks employees.
Every detail of the book was considered from the paper and binding techniques, to the shoe lace book mark. With the initial words coming from Jim himself, the team was able to bring to life the spirit that is Brooks Running. The Book was printed, published, and delivered to every Brooks employee.
Client
Brooks Running
Disciplines
Strategy, Creative Direction, Design, Printing
Project Partners
Brooks//Matt Larson - Design
Brooks//Katherine Robinson - Copy
Brooks//Ryan Pletzke - Project Management
Color Graphics//Bob Bracht - Print Production
